- Branding, Logo Design
- 2010
- Link: NULITE Brand Equity Guide
NULITE
Nulite is a lighting product company that produces a wide range of bulbs. I was brought in by my firm to rebrand their product line.
This re-branding project involved a new logo as well as a new brand style guide to pair with their themes of Lighting as a symbol of a high quality life.
- Style Guide
The personality traits we wanted to bring out of this product were: Fair-Minded, Dynamic, Sincere and Smart.
In the style guide I generated, I created a range of new logos, described the types of photos that should be used and defined the typography choices both for Thai and English.
